The exhibition "36 out of 100" is like an analogue 35mm film: with 36 images from 100 years of Leica history. The 36 selected iconic Leica motifs have all written photographic history and thus helped to create the myth of the Leica brand. All the photographs expressively illustrate the specific aesthetics of 35mm photography. Through outstanding reportage photography, history remains alive, the power of these images is unbroken. Each one occupies a very special place in the work of the respective artist.

The special exhibition presents 17 milestones from 100 years of sport optics. From binoculars from the 1920s to prototypes of a night vision device to design drafts and special series, a wide variety of exhibits await you here.

This exhibition includes eleven cameras that are among Leica's most striking innovations. A groundbreaking journey through over 100 years of company history: from Oskar Barnack's Ur-Leica from 1914 to the Leica M3 from 1954 and the Leica x1 from 2009.

A look inside the manufactory will give you fascinating insights into the creation of Leica products. Here you can experience how the unique interplay of outstanding engineering skills and precise craftsmanship is combined in the legendary Leica quality feature "Made in Germany".

Three large windows give you the opportunity to observe the craftsmanship with which our employees process optical lenses and assemble lenses or cameras. Watch the creation of Leica products while interactive elements explain the individual work steps in detail.

Experience the history of Leica along a 17-metre-long corridor. Get to know pioneering personalities such as Carl Kellner, the founding father of the optical industry in Wetzlar, and Dr. Andreas Kaufmann, Chairman of the Supervisory Board to this day, and see the historical and social context in which they acted. Discover camera innovations: starting with the original Leica to the latest Leica M. A fascinating journey through more than 150 years of Leica company history awaits you!